We recently held a webinar titled, “Harvesting Intangible Assets” with Andrew J. Sherman, author and Partner at Jones Day. Using a Rembrandt painting as an example, Sherman outlined how companies can be oblivious to the wealth of revenue-producing opportunities hiding in their own attic.
Andrew shared his insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from his book of the same name, on how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.
Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface.