Firmex Focus: Advisory Firm Performance and Planning

An in-depth look at advisory firm performance in Europe and North America, with strategies to increase revenue in 2025.

Advisory Firm Performance and Planning

Firmex Focus is part of our quarterly deal trends reports serving middle-market advisors. M&A practitioners from across North America and Europe have contributed their perspectives and commentary.

Firmex Focus Q2 2025 Highlights
  • A solid 2024: 44% of middle market advisory firms grew revenue in 2024, and only 23% declined. 39% saw profits rise.
  • High hopes for 2025: Three-quarters of firms expect to increase their top line this year. 
  • Strength in Europe: Despite a sluggish economy, European firms were more likely to post increases in revenue and profits in 2024 than those in North America.
  • Managing expenses: A majority (63%) of advisory firms maintained consistent expense levels last year, though a rising number (45%) expect expenses to increase this year. 
  • Growing client activity: Most firms said that interest from buyers and sellers is helping improve their performance.
  • A challenging world: Economic uncertainty was the biggest drag on performance, followed by taxes, regulation, and politics (38%).
  • Self-help: The top source of growth was firms’ business development activities, especially person-to-person methods like networking and seeking referrals.
  • A sharp pencil: To improve performance this year, firms are looking to tighten their execution and trying to focus on the most promising opportunities.