Most of us know the infamous tale of David and Goliath. Goliath was a giant warrior who was defeated by the young David. In the business world, every industry has its Goliath. The market leader can grow from strength to strength, with its huge budgets and countless resources, while smaller players and new entrants struggle to make their mark. But every now and then we’re reminded that it’s not impossible to turn the tables. You can be David.
From their humble beginnings, many companies have fought an uphill battle to the top. Through innovation, persistence, and a drive to do things better, these companies have struck a chord with consumers and thrived. We’ve brought together our list of inspiring businesses – 10 Underdog Brands That Fought Their Way to the Top.