Our polling results are in on the recent Burger King / Tim Hortons merger, and it’s a dead split for those in support of the deal, and those in opposition.
Do you support the Burger King/Tim Hortons deal?
While 49% of participants were in support of the deal, another 50% were not.
Over half of those opposed to the deal (28%) are Canadian, and 14% were American.
Of those in favor of the deal, 21% were Canadian, and 14% were American.
Which brand do you prefer?
Overall brand preference was also split, with Tim Hortons just ahead of Burger King. Not surprisingly, an overwhelming 85% of respondents who preferred Tim Hortons were from Canada. 38% of respondents in preference of Burger King were American.
In terms of overall brand loyalty, it appears that Canadians have a stronger affiliation with their beloved Tim Hortons than American’s do with Burger King. 81% of Canadian respondents indicated they prefer Tim Hortons over Burger King, versus 67% of American’s in preference of Burger King. These results may help explain why a higher number of Canadians (28%) do not support the deal, which will see Tim Horton’s ownership shift from Canadian to American hands.
Do you support Burger King relocating to Canada?
Of the 64% in support of Burger King moving its headquarters to Canada, 62% were Canadian respondents, and 17% were American.