Privacy Policy

Privacy Policy

The Firmex Web Site (“Site”) owned and operated by Firmex Inc. (“Firmex”), consisting of company information, services and proprietary content, links, search capabilities and other Internet resources provided by Firmex, affiliates of Firmex and third parties. The terms, conditions and notices below (“Terms of Use”) govern your use of this Site. Your use of this Site constitutes your agreement to these Terms of Use. If you do not agree with these Terms of Use, please do not use this site. Firmex reserves the right to change, modify, add, or remove portions of these Terms of Use at any time. These Terms of Use were last updated January 14, 2020. Please check this page periodically for any modifications.

All contents in this Site, including, without limitation, Site layout, functionalities, design, text, images, graphics, documents, data files, video and audio content (“Contents”) are the property of Firmex, its affiliated companies or licensors and are protected by international copyright, patent, and trademark laws. You may not publish, copy, display, distribute, transmit, perform, modify, create derivative works from, or sell any Contents, information, products, or services obtained from this Site, except as otherwise expressly permitted under applicable law and as described in these Terms of Use. Firmex retains all right, title, and interest to the Contents. Except as permitted by applicable laws, you are prohibited from using any of the marks appearing on this Site without express written consent from the respective trademark owners.

Use of and Downloading Contents

Firmex grants you permission to print or download Contents on the Site so long as the Contents (i) is solely for informational use or for permitted commercial uses in support of the Firmex’s products, services, or business interests and is not modified or revised in any manner; (ii) plainly displays all copyright, trademark, trade name, service mark, or any other proprietary notices or legends, in the same form and manner as on the original; and (iii) displays a statement that the Contents are used solely with permission of the Firmex. You may not engage in systematic retrieval of data or other Contents from this site to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from Firmex. Nor may you mirror on your own site the home page or results pages of this Site. Use of the Contents on this Site for any purpose not expressly permitted in these Terms of Use is prohibited. If you (or a legal entity you control) own and operate a Web site or engage in other Internet activity, such as electronic commerce, communication, publishing and transmission, and want to download, post, publish, or use Contents for any such Web site or Internet activity, you will need permission from Firmex, even though your Web site or Internet activity is free of charge.

Privacy Policy:  Commitment to Privacy Protection

Protecting the security and privacy of your personal data is important to Firmex; therefore, we conduct our business in compliance with applicable laws on data privacy protection and data security. We hope the policy outlined below will help you understand what data Firmex may collect, how Firmex uses and safeguards that data and with whom we may share it. Personal data: Through our Web Site, Firmex will not collect any personal data about you (e.g., your name, address, telephone number or e-mail address), unless you voluntarily choose to provide us with it (e.g., by registration, survey, feedback, quote requests), respectively, provide your consent, or unless otherwise permitted by applicable laws and regulations for the protection of your personal data. Purpose of Use: When you do provide us with personal data, we usually use it to respond to your inquiry, process your order or provide you access to specific information or offers. Also, to support our customer relationship with you, we may store and process personal data and share it with our affiliates to better understand your needs and how we can improve our products and services. If you choose not to have your personal data used to support our customer, we will respect your choice. We do not sell or otherwise market your personal data to third parties, except to Firmex affiliates.

Purpose Limitation: Firmex will collect, use or disclose personal data supplied by you online only for the purposes disclosed to you, unless the disclosure (i) is a use of the personal data for any additional purpose that is directly related to the original purpose for which the personal data was collected; (ii) is necessary to prepare, negotiate and perform a contract with you; (iii) is required by law or the competent governmental or judicial authorities; (iv) is necessary to establish or preserve a legal claim or defense; or (v) is necessary to prevent fraud or other illegal activities, such as willful attacks on Firmex information technology systems.

Communications and Utilization Data: Through your use of telecommunications services to access our Web Site, your communications data (e.g., Internet protocol address) or utilization data (e.g., information on the beginning, end and extent of each access, and information on the telecommunications services you accessed) are technically generated and could conceivably relate to personal data. To the extent that there is a compelling necessity, the collection, processing and use of your communications or utilization data will occur and will be performed in accordance with the applicable data privacy protection legal framework.

Non-Personal Data: When you access our Web Site, we may automatically (i.e., not by registration) collect non-personal data (e.g., type of Internet browser and operating system used, domain name of the Web site from which you came, number of visits, average time spent on the site, pages viewed). We may use this data and share it with our worldwide affiliates to monitor the attractiveness of our Web Sites and improve their performance or content.

Cookies: When you view our Web Site, we may store some data on your computer in the form of a “cookie” to automatically recognize your PC next time you visit. Cookies can help us in many ways, for example, by allowing us to tailor a Web Site to better match your interests or to store your password to save you having to re-enter it each time. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored. Read more about cookies in our Cookie Policy.

Web analytics: We also utilize web analysis services to better understand your use of our Websites and Services. Web analytics collect information such as how often users visit the Websites, what pages they visit and what other sites they used prior to visiting. The data collected is used to track and examine the use of the Websites, to prepare reports on its activities. We may use the data collected on the Websites to contextualize and personalize the ads.

Where will my Personal Data be processed?
Personal Data you submit on the website will be processed by us in Canada on our servers.

Personal Data you submit through our services will be processed by us in one of three (3) locations: Canada, USA or EU, depending on the location chosen at the launch of the service.

Your Privacy Rights

You have various rights in relation to your personal data including:

Right of access
You have the right to access information we hold about you, including:

  • the categories of data we’re processing
  • the purposes of data processing
  • the categories of third parties to whom the data may be disclosed
  • how long the data will be stored
  • your other rights regarding our use of your data

Right to update your personal data
You have the right to request we update incomplete, incorrect, unnecessary or outdated personal data about you.

Right to be forgotten
If you no longer want to use Firmex, you have the right to ask us to erase all personal and user data we hold about you.

Right to object to data processing
You have the right to request that we stop processing your personal data for marketing purposes, communication purposes or on other compelling legal ground.

Right to data portability
You have the right to request that your data be exported. If you are part of an account with other users, we will not do so to the extent that this involves disclosing data about any other user.

Right to withdraw consent
You have the right to withdraw your consent at any time.

Right to lodge a complaint. If you believe that Firmex is not processing your Personal Data in accordance with the requirements set out herein or applicable data protection laws, you can at any time lodge a complaint with the appropriate data protection authority.

Right to object. You may object to Firmex using Personal Data for the above purposes at any time by unsubscribing at If you do so, Firmex will cease using your Personal Data for the above purposes and remove it from its systems unless Firmex is permitted to use such Personal Data for another purpose set out in this Privacy Statement or Firmex determines and demonstrates a compelling legitimate interest to continue processing your Personal Data.

Use of this website by children. This website is not intended for anyone under the age of 16 years. If you are younger than 16, you may not register with or use this website. If we learn that we have collected Personal Information from a child under age 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us Personal Information, please contact us at

Security: To protect your personal data against accidental or unlawful destruction, loss or alteration and against unauthorized disclosure or access, Firmex uses technical and organizational security measures.

Links to Other Web Sites: Firmex Web Site may contain links to other websites. Firmex is not responsible for the privacy practices or the content of other websites.

Opt-Out, Corrections, Updates, Removals of Personal Data: Users may opt out of certain services or correct, update, or remove Personal Data that Firmex has collected about them through any of the means listed below. Please be sure to include your first and last name and your e-mail address in your correspondence. You can email us at with the word “unsubscribe” in the subject line or simply respond to the pertinent E-mail with the word “unsubscribe” in the subject line. (Please note: “Unsubscribe” is an automatic process. We will not respond to these messages.) Additionally, you can call us at (416) 840-4241, or by mail at Firmex Inc. 700 -110 Spadina Ave. Toronto, ON M5V 2K4. Please allow up to one (1) week for your opt-out and other requests to be processed.

Third-Party Sites: This Site provides links to other Web Sites or resources for your convenience. Firmex has selected these resources as having some value and pertinence, but their development and maintenance are not under the direction of Firmex. Thus, the content, accuracy, and suitability of information contained therein, opinions expressed therein, and other links provided by these resources are neither monitored nor reviewed by Firmex. You acknowledge and agree that Firmex is not responsible for the availability of such external Web Sites or resources, and is not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources and shall not be liable, directly or indirectly, for any damage or loss caused by the use of any such content, product, or materials. You access, use, and rely upon such content, products, or materials at your own risk.

Linking to the Site: Any party seeking to publish any link to this Site on another Web Site should notify Firmex in advance of any such link. Any linking to the Site shall be at your own risk and expense and shall not be construed as an endorsement by or implication of any affiliation with Firmex, unless Firmex authorizes such linking in advance. Firmex reserves the right to object to or have removed any link that is determined by Firmex in its sole judgment to be inappropriate, inconsistent with the Site’s image and reputation, or otherwise creates an undue burden on the Site or on Firmex.

Co-branding and Framing: You may not, nor may you authorize any other person to, (i) co-brand the Site or portion thereof (whereby you display a name, logo, trademark, or other means of identification of any party in such a manner that gives a user the impression that such other party has the right to display, publish, or distribute the Site or Material accessible with the Site), or (ii) frame the Site or portion thereof (whereby the Site or portion thereof will appear on the same screen with a portion of another Site). Firmex’s consent must be obtained in before framing, co-branding, or other activity impacting the access to or the use of this Site. Failure to obtain such consent may result in an infringement claim or other legal action being brought. You agree to cooperate with Firmex in causing any unauthorized framing, co-branding, or other activity impacting the access to or the use of our Site to immediately cease.

Disclaimer of Warranty: THE SITE AND ALL INFORMATION AND OTHER CONTENT (INCLUDING THIRD-PARTY INFORMATION, PRODUCTS, AND CONTENT) INCLUDED IN OR ACCESSIBLE FROM THIS SITE ARE PROVIDED “AS IS” AND FIRMEX DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, AND STATUTORY, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF TITLE AND NONINFRINGEMENT AND THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. Neither Firmex, its affiliates, nor any third-party content providers or licensors makes any warranty whatsoever, including without limitation (i) that defects will be corrected; (ii) that the Site and the server it resides in, is free of viruses, worms, Trojan Horses, or other harmful components and/or code that manifest contaminating or destructive properties; and (iii) to the accuracy, reliability, availability, suitability, quality, or operation of the Site and any information, or service provided on or accessible from the Site. In addition, Firmex does not assume any responsibility or risk for your use of the Internet.


Indemnification: You agree to indemnify and hold Firmex, its directors, officers, affiliates, agents, and licensors harmless from and against all losses, expenses, damages, and costs, including reasonable attorneys’ fees, resulting from your violation of these Terms of Use, including without limitation, any use of Contents other than as expressly authorized by these Terms of Use.

Applicable Laws: These Terms of Use are governed by the laws of Canada and the Province of Ontario, without giving effect to any principles of conflicts of laws.

Copyrights:  All contents of this Site are ©2021 Firmex Inc. or its licensors. All rights reserved. Photographs and illustrations are copyrighted by their respective owners, as noted in the credits.

We may modify or amend this privacy statement from time to time.

To let you know when we make changes to this privacy statement, we will amend the revision date at the top of this page. The modified or amended privacy statement will apply from that revision date. Therefore, we encourage you to periodically review this statement to keep up to date with how we are protecting your information.