How Can Lawyers Use Social Media?

Aug 18, 2010 - by Nicole Black

Lately, it seems like everyone is raving about social media's potential as a business tool. But can it really work for lawyers, who provide professional services, as opposed to companies that sell products or consumer-oriented services, like a hair salon?

The short answer: yes, social media can work for lawyers--because its more than just a marketing tool. In fact, it can be used to benefit lawyers and their practices in a number of useful ways.

However, as I’ve oft-repeated, social media is useless without goals. In fact, in our recently released book,  “Social Media for Lawyers: The Next Frontier,” my co-author, Carolyn Elefant and I devote an entire section of the book to the various ways that lawyers can use social media.