Posts By: Pam McBride
If you are responsible for marketing in a high-tech organization, your reading list will contain some mixture of marketing related material and technology and the cross-roads in-between. Therefore, my link round-up – a bi-monthly post – will most likely cover a cross section of interesting posts that I have read in all three camps.
On the marketing front, there is no shortage of information to blog about but there are a few sources that I often find inspiration from or walk away with a brand new perspective after I have read a post:
Hubspot – a theme that’s been surfacing is the marriage between Marketing and Sales teams and this I post sums up why it’s so important to work harmoniously: http://blog.hubspot.com/blog/tabid/6307/bid/6789/9-Things-Sales-Should-Do-To-Help-With-Inbound-Marketing.aspx.Read More
I find new terminology like ELawyering interesting yet almost pioneering for certain industries – I will remain skeptical about eSurgery but it seems technology and law make good bed partners. The legal profession for me is a highly complex practice without trying to introduce new technology into it. But perhaps that is exactly why we are seeing the concepts of Elawyering flourish, because certain technologies can eliminate the burden of necessary, but highly administrative tasks, to enable lawyers to remain focused on the law. Case in point, a recent article “Doing Law on the Web: eLawyering for Competitive Advantage” included in the September issue of the Technology eReport from the ABA GP, Solo and Small Firm Division written by Richard Granat.The article provides an introduction to ELawyering and provides some direction on how to start. But a compelling argument for a firm to consider a secure online offering for their clients is that a growing demand for online legal services does exist:
"A recent survey of more than 2,000 online users revealed that a majority of consumers expect good law firms to offer their services online in the next couple of years. The online poll revealed that nearly half (47%) of consumers would be more likely to choose a law firm that offered the convenience of online access to legal services and documents over one that had no online service capability. Some 56 percent said they expected good law firms to give customers the ability to use their services online in the next couple of years. Over two-fifths (43%) agreed that they would change law firms if an alternative firm offered a reduced fee in return for the consumer providing initial details about their matter online."
A private-labeled unlimited use virtual data room is a great place to start.