The New Firmex Knowledge Base

Mar 1, 2012 - by Edward Stephen

The Firmex Knowledge Base recently received a facelift! Changes to the design and updated articles provide more clarity and ease use for our clients and their users. Some of the changes include:

Trouble identifying your customer? – Try talking to them.

Nov 11, 2010 - by Edward Stephen

At Firmex, we are blessed with the enviable problem that as our virtual data room product develops it becomes much more difficult to anticipate how Firmex clients will use it to solve their unique business challenges.  This might sound like a strange admission, but as we emerge in new markets, we are tasked with keeping up with our users.  Despite many great new tools that help us do this, nothing has yet been able to top the good ole fashioned way of understanding your customers - talking to them.

Accurately identifying roles, job titles and demographics within a given market is critical for establishing an online presence, email campaigns, white papers and web site content.   All of which are essential to the growth of our business.   It would be nice to think that this understanding stems out of some mass divination of the marketing team.  However the truth is that, as a department we invest a significant amount of time in understanding our customers.